10 Big Brands Penalized By Google
Written by Joni   
Wednesday, 26 March 2014 14:37

google-jail-600It has been a busy year with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you could not find it for its own name. Then came Expedia's suspected penalty that may have hurt its traffic. However, big brand violates Google's rules, gets in trouble but eventually returns to Google's good graces with what may seem a virtual wrist-slap.

Below, in reverse chronological order, is a list of major brands that have been hit by Google penalties over the years for various reasons. Some violations were not even intentional.

10) Rap Genius & Links For Tweets rapgenius-logo-1388065573

When: December 2013
Violation: Unnatural links
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for its own name
Penalty Period: 10 days

9) Mozilla & UGC Spam header-mozilla-stone

When: April 2013
Violation: UGC spam
Penalty: Single page apparently degraded in rankings
Penalty Period: N/A, because the page was removed

bbc 08) BBC & Mysterious “Unnatural Links”

When: March 2013
Violation: Unnatural links
Penalty: Single page apparently degraded in rankings
Penalty Period: Unknown

images4447) Interflora & Advertorial Links?

When: February 2013
Violation: Probably paid links in advertorials and perhaps elsewhere
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for own name
Penalty Period: 11 days

Overstock LOGOsm6) Overstock: Discounts for Links

When: February 2011
Violation: Paid links, in the form of offering discounts for linking back to the site
Penalty: Much of entire site degraded from ranking in the first page of results at Google; probably kept ranking for own name
Penalty Period: 2 months

download5) JC Penney & Paid Links

When: February 2011
Violation: Paid links
Penalty: Many pages degraded from ranking in the first page of Google’s results
Penalty Period: 90 days

index4) Washington Post & Selling Links

When: October 2007
Violation: Selling links
Penalty: PageRank value dropped from PR7 to PR5
Penalty Period: Uncertain when it was restored; probably within months. Currently PR8

bmw3) BMW & Cloaking

When: February 2006
Violation: Cloaking
Penalty: Site removed
Penalty Period: 3 days

wordpress-logo-simplified-rgb-300x3002) WordPress & Doorway Spam

When: March 2005
Violation: Doorway Pages
Penalty: Site’s home page didn’t rank for its name; PageRank was reduced from PR8 to nothing; other “inside” pages were OK
Penalty Period: 2 days

SK06a1) SearchKing, Selling Links & The First Amendment

When: September 2002
Violation: Selling links
Penalty: Site’s home page didn’t rank for its name; PageRank was reduced from PR8 to nothing; other “inside” pages were OK
Penalty Period: 3 years, 7 months

More info can be found here.

Maybe some of you have never been penalized by Google, but we do hope through reading this article, you may get some draw lessons. Let take the companies above as examples and remember to just apply the standard SEO methods if you want to get away from Google punishment.

It's no wonder why the mentioned above websites were easily getting out of Google's punishment as they are big brands who can put great impact on Google, and most importantly they have professional technicians and marketers who can handle any problem at any time.

On the other hand, if you are small brands, let not do not rely on Google for its altruism, because if you are penalized, it's really hard for you to have an opportunity to do it again!

 
RSS Feed - Blog

Live Support

Newsletter Subscriber

Name:
Email:

Current Time - Local