Your website is one of your best tools for promoting your small or local business. It might be difficult, though, if you’re new to figure out how to promote your website in the best way. Fortunately, the five tips below can give you a few avenues of approach when trying to make your website a better promotional tool.
Optimize Your Website
First - you need to optimize your website. Search engine optimization is, in a simpler terms, the process of designing a website so that a search engine can effectively index your site and rank it higher for your targeted search phrases.
There's a fair bit of work to be done to optimize a website, as everything from your meta tags to your on-page content might need to be tweaked or changed. One of the best ways to get SEO-ready and figure out if your changes work is to use a product like the local SEO software available at Website Rocket.
Keep it Updated
If you really want your website to be a worth while resource, you've got to make sure it stays updated. There are plenty of great technical reasons to keep this done (SEO being the biggest), but customer engagement should be your primary goal.
If you want to promote your website, it should go without saying that you'll need eyes on your site. Consistent updates give your customers a reason to come back even after they'd done their initial searches.
Social Media is Your Friend
Social media has been described as a wonder tool for failing businesses, and the reality of the situation isn't anything quite so miraculous. This does not, however, mean that you should ignore social media.
If you want hits for your website - and customers in your store - you'll need to play the social media game. Engage your customers with meaningful online content, and make sure that you use it in a manner that's entertaining and informative rather than overwhelming.
If you do it right, social media can be the best promotional tool for your website and your business.
Use Your Local Connections
Of course, your online business still needs anchors in the real world - and that's where local connections come into play.
Local chambers of commerce are the original link-sharing sites, and they're just as important today as they have ever been. Aside from all of the very concrete benefits that you'll see from joining your local CoC in real life, you'll also get a prime spot on the Chamber's website. In SEO terms, this means the creation of a valuable backlink from an authoritative site. In business terms, you'll be given a chance to constantly promote your business without doing anything more than paying your yearly chamber dues.
One of the great things about the internet is its ability to connect information-seekers to information-providers. As a business owner, you are a font of knowledge. There are people out there who want to hear from you, and there are many sites that are absolutely hungry for content. Make connections online and get a few guest posts up that can link back to your business' site. This will help to raise your online search rankings, establish you as an expert in your field and give you valuable new connections online.