Regardless of the type of business, you are running, you have to have a killer copy to engage your users and convert them to customers. A good copy is one of the ways to enhance your business visibility and to boost your sales.
Copywriting for your brand or anyone else is challenging. You need to consider many factors and account in various aspects when creating a copy for a website. In the digital space, you need to be keen on the content you create and closely follow your competitors to understand their copywriting strategies. Do your keyword and content research and find out what your competitors focus on, and then build a strategy around it.
To help you create killer copy that not only boosts your content but also helps you earn more, here are some useful copywriting hacks.
Did you know that on average, out of 10 people, 8 of them read the headline only? This shows how powerful headlines are. You should focus on creating attention-grabbing, engaging headlines to catch the eye of your readers. Not only should your focus be on choosing the right keywords and including them in your headline, but you should also make sure that your headlines have clarity and are easy to understand.
A lot of copywriters fail to connect their headline to the article. Your headline should tell what your article is all about, and if this happens, you have achieved your goal of creating a crystal-clear headline. Thus, keep your headlines catchy yet straightforward enough to grab the attention of your audience.
When writing for any business, always keep your audience in mind. This will help you while writing – you will be in a better position to decide the tone your copy should have, the words and language you should use and the content you should create.
For instance, if you are writing a sales copy for a financial services company, you cannot write in a fun and interactive tone. Your intended audience for such content is professionals from the banking and financial services company; thus, your content should be descriptive and informative with a formal tone.
On the other hand, if you are writing for a social media company or a similar app, you can create content in a friendly tone and include some fun facts to keep your readers engaged.
A lot of writers make the mistake of including quite a few actions for the customers. This leaves the readers in chaos as to where they should click to find more information. To avoid all such misunderstandings, make sure that you focus on one call-to-action (CTA) only.
As a business, you want your customer to take a particular required action. Thus, make sure that only that specific action is in your content, and there are no other paths in your content that the user can take. Based on your service and the content you are creating, you might want your web visitor to either sign up for your newsletter or fill in a form or make a purchase. Therefore, only the CTA that you think is beneficial for the business should be included. Furthermore, make sure that your CTA is meaningful and encourages the user to take the desired action. You can use different phrases and wordings, change the font or color, add an image/video, etc. If you're unsure of what will work out for the company, do an A/B test and find out which CTA drives more conversions.
Creating simple, fun content is key to boosting traffic to your website. Curate content that relates to your audience is meaningful for them and builds their interest in your business. Understand your customer’s psychology to create simple yet powerful content to keep them hooked and interested in your business. Avoid using jargons, complicated phrases, complex vocabulary when writing content for your website. Doing so will take away a lot of your potential audience, and you might even lose out on business. Thus, keeping your content simple will undoubtedly help you attract more customers.
A lot of people do not believe in fact-checking their content. They do not realize the repercussions that spreading fake and unverified information can have on their business. If you pass on information without verifying it, you are bound to lose out on the audience and customers. Your audience will label you as an untrustworthy source of information and will not trust you. Once you lose your customers' trust in you, it will take years to regain it.
Therefore, whenever you are creating content, always fact-check your information. Do not just write about anything without verifying the news source and information. Double-check the facts that you are about to include in your content, and make sure that you include the source of your information. Linking back to the source and including verified stats will certainly enhance the credibility of your content.
A lot of business owners do not focus on putting out content consistently. They do not consider it vital and fail to realize its importance. Posting content consistently helps companies boost their traffic and improve their customer base. You can attract more and more audience by regularly posting relevant content. You can even keep up with the latest trends by producing content that talks about them. By doing so, the chances of your content being shared on social media and elsewhere increases. Also, many people will start linking back to your website, which will boost your SEO rankings.
Do not just create content and let it die. Make sure that you keep changing your content and content strategy with time. What you do today might not be beneficial for your business one year down the road. Thus, keep an eye out on the changing trends, keep yourself up to date to make sure that you adapt according to the changing trends, and create relevant content.
Moreover, your customers might change over time. Understand your existing and new audience and create content that is helpful for them. You might even add a few new products or services in your offering; thus, you will be looking at an entirely new market segment. Create content according to the changes you make to your business and the changes that happen over time. This way, you will be able to stay on top of your game.