Every one that operates or runs a website all found that the rank of the site on search engine results pages performs a very important function to his accomplishment. However, something you might not find out is the Google penalty and its linked consequences. This may be initially you hear them saying “Google penalty”. Actually, you may have been a victim of this penalty without knowing about this.
Was your website no longer appears in the first or second pages when you look up the keywords affiliates along with your site? Has the traffic to your website been diminished? If the answer to these questions is yes, it indicates that your revenue has taken a considerable hit.
Do not need to be concerned, the first thing you want to do is making certain that the problem does not result from a natural cause. For instance, it may start from the increase in competition that related to your keywords, or the cause could be range from modifying the search engine algorithm. When you have updated to Google Panda, it requires you a bit of time for your site to be reestablished.
After you have excluded all these above possibilities, it is clear that you’ve been slapped with a Google penalty. The problem may comes from only one page, however, it will affect all of the pages on your website. You can correct your website to address the penalty by following these steps beneath. Although you do not have a penalty, you are able to still consider the same solutions to make certain that the site is protected from further Google penalty.
1. Review of Google Guidelines
Come back to the beginning – Google’s guidelines. If you want your site to be classified by Google, you have to make sure that you have a thorough comprehension of what is and is not authorized. You can contact Google or search on the internet if there is something you are doubtful about. If you choose to search online, Forum is a very beneficial place where you can get a large supply of data for technical issues related to Google and its ranking procedure. Seek to understand why without contacting Google directly if you have a penalty.
2. Check Your Content
You need to certain the originality and the uniqueness of your content. This means that your content is not copied from another site and as well, there is no copied content during your own. You may question it when your sited have been already publicized. You may not even be conscious of you have submitted “stolen” or plagiarized content on your site if you had your posts provided by someone else before sites like Copyscape were accessible. This is always an ongoing challenge with websites.
3. Tidy Up Your Back Links
Google can translated any backlinks that are not associated with your site to be spam. Spam-like activity is one of the largest offenders that Google looks for when listing. Your backlinks and other content can be viewed as spam by Google. It is not a quick fix if the problems come from Google. It is better to prevent the misinterpretation from the beginning. As owners may not actively monitor backlinks, well-established web sites can be hit the hardest in connection with this. It is simple to check the procedure as well as the relevance of the content of your site.
4. Remove Hidden Text and Links
Hidden text on your site that is used for the sole purpose of tricking search engines into ranking your site higher is another extensive offender that Google seeks to penalize. This content is going to be deceptive to Google indexing robots because it cannot be seen by site visitors. Using the same color text as the backdrop color is one way this is achieved. Robots can still read font sizes that will not be easily seen by visitors. You are going to trigger a penalty even quicker if any of this text has links.
5. Eliminate Duplicate Sites
Using additional sites with the same content to market your primary site is no longer durable. This will only trigger your entire site to be penalty. Be also careful with site re-directs. Getting the same domain names with various extensions given to the same site is ok. Even so, be careful to use substantially a variety of domain names and redirecting them to a principal domain. Goggle can trigger these sub-domains as a spam on your main site.
6. Reevaluate Affiliate Programs
It is known that affiliate programs are great resources for passive income that can supplement your main revenue stream. You have to plan for a Google penalty if your site is composed mainly of affiliate site links. As Google is ranking sites basing on high quality and appropriate content that is available to guests, the affiliate products on your sites must be linked to your purpose or business goal. It is best to remove those things that affiliates on your site that are not performing. You can improve the all-round quality of your site by adding related content in the space.
7. Watch Keyword Usage
It’s important that you should consider the keywords that may optimize your site. Actually, your ranking does not improve if you use the same keywords repeatedly. In contrast, it could cause Google to penalize you for spamming. Keyword density is significant for both your site’s content and attachments. Just in case you go aboard with keywords, it is irrelevant to users and even increases your odds of a penalty. You can checkout best practice online if you are not sure on the proper density of keywords.
8. Authenticate Blog Postings
It’s critical for you to monitor your blog to remove spam and other irrelevant content if you have a blog that allows visitors postings. Its also wise to make sure the postings are authentic instead of cut and paste submission. You can clean up postings so they do not inadvertently trigger a penalty as long as you have your blog use rules posted. In order to have address inappropriate content, blog administration and monitors need to stay on top of their blogs and know what submissions are being posted.
9. Scan for Malware
This can be sound weird, however, it is possible that a virus or malware has become embedded in or attached to your site. It could be part of a downloadable attachment which can be found to visitors, or it could be hacked into your site. If you do not specifically look for or is designed to disrupt your site, you will not be aware of malware on your website. It will cause your site to be tagged by Google, penalized, and removed from the ranking anything the source of the malware.
10. Monitor Search Engine Optimization (SEO)
The basic process used to get your web site included in SERPs is SEO. If you’re not an expert yourself, it is likely you have relied on SEO firms to help improve your site’s ranking in Google. Have you already known the things they really did to move up the ranks? Are your site’s SEO process complies with Google’s guideline? It is better for you to have a particularly understanding of SEO that is being apply to your site. You ought to consult with a second consultant who can analyze your site if you’re unsure how to do this.
11. Verify Consultant Credentials
Verification is the same as outsourcing. You ought to find a firm that is experienced with web site design, content management, and is up-to-date on SEO guidelines, as well as ways to avoid a penalty from Google. It is preferable that you do a Google search to find out if there were grievances about a specific SEO firm. You should make sure that they are willing to be transparent in their practices and provide a detailed summary of what they do affecting your sites. The purpose of this is to prevent the wasting of time and money in the end by doing as much homework as possible.
12. Resubmit Site to Google
If you have not received a penalty and having basically fixed your site to prevent one, you do not want to resubmit your site. However, you will need to resubmit your site to Google after fixing it if you have a penalty. Even you did no problem, Google still requires you to acknowledge and accept responsibility for the penalty. It will be important for you to resubmit your site as soon as possible as it might take time to get your site back up in ranking.