According to Google's latest research and data, 4.4 million blogs posts are published each day. Most bloggers do not post regularly – only 2 percent blogger post daily, and 1 percent who post more than once daily. That is a staggering number – it gives a fair idea of the competition that your blog or website will face when you try to rank your page for a keyword or attract free organic traffic.
Google holds an excessive 86 percent in market shares in terms of daily searches via a search engine. So, it becomes essential to rank your website that compliments the factors that Google considers while ranking your webpage.
According to the tech giant's latest releases, there are 200 factors that Google's ranking algorithm considers to rank a webpage. These factors have different weights, but all of them play an essential role in ranking a website. One of the most critical tools is the backlinks or links leading to your website's websites or webpages.
From the above discussion, it's quite evident that you will have to focus on the off page aspects of search engine optimization. We have seen many websites containing great relevant content and optimized webpages up to the best search engine optimization standards. But these pages still struggle to rank on the first page of Google. Why? The answer is that there are no links that are leading to the website.
So, off-page SEO and link building becomes essential. The process of off-page SEO includes guest blog posts or other sites linking to your webpages. You can do that by Link Building. You must be wondering by now about what is link building.
Moz describes link building as:
''Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.''
According to a data report by Neil Patel, the link popularity and link quality comprise 22.3 percent of Google's ranking algorithm. This is a considerable chunk and hence an essential piece of search engine optimization. So, if you are trying to start content marketing, then focus on link building as well. Content marketing and link building go hand in hand. Some surveys report that 37 percent of business owners with digitalization perspectives in mind spend 10,000 to 50,000 dollars every month on link building (source).
Now that it's established that link building is essential to rank higher on search engines like Google. Here are two basic ways in which search engines use links to rank a webpage.
Search engines use crawling algorithms to crawl through webpages and determine the content's type, quality, and relevance. Once the content has been extracted, it then indexes the webpages. It's simple, the more links that point to our website, the more trustworthy the site appears to a search engine.
Let’s dive into the types of backlinks and why they matter when you consider content marketing strategies. This guide will explore how you can earn valuable backlinks by guest blogging or seeking help from the best online presence building resources for your business.
The final technique that one should invest more effort and is the most reliable weapon in the arsenal of a digital marketer: guest blogging. There are many guest blogging services online that can help you create excellent guest blog posts.
If you ask someone expert in search engine optimization, they will tell you that content is the ruler. You can earn valuable backlinks to your website by creating good quality content. This natural link building technique will help you adjust the links. The best way is to find niche related websites with good domain authority.
Scour the internet for the blogs or websites that accept guest posts, approach them with your ideas, and pitch the ideas to impress them. Once you have convinced them, craft high-quality content that offers value to the reader is easily understandable, and position the author as a thought leader. In this way, you can earn great backlinks but make sure to convey that to the host site; almost every site allows one or two backlinks.
The field of guest posting is vast and essential for building essential backlinks, which will help you rank higher in search engines. Now all you have to do is explore the sites and offer them quality content to rank your webpages better.