It’s widely acknowledged that “natural” backlinking is the key to Google Love, but why would a site that is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and will continue to do so. That’s why you need dripped social signals to justify your backlinks and get maximum love from Google.
Both Google and Bing have added many social search features over the past few years. It’s a matter of fact that social signals play a very important role in SEO and it is mandatory now. They do not only help in SEO but get you direct traffic as well! Google is now relying more on social signals since backlinks have been abused and over spammed.
In the upcoming time, social signals are estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
– They give your sites a nice bump in SERP’s
– Make your websites viral
– Google uses Twitter and Facebook links as a ranking signal.
– Twitter and Facebook are better than a blog for reaching our customers!
– They help websites stuck in the rankings and hit by Panda and Penguin or tried with link blue with no success recover and work well.
Social signals have a direct impact on organic search rankings from :
The number of people that like your brand on Facebook
Number of Facebook shares
Number of Twitter Followers
Number of tweets mentioning your brand name or including a link to your website
Number of people that “have you in their circles” (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness
Increased positive reviews (in Google Local, Yelp, etc.) due to happier customers
Decreased bound rate, higher time on site, and more repeat visitors to your website
How to use social signals?
Let get aged, active accounts that stretch across every major social network such as Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos…on all of those networks. This process, along with your normal backlinking strategy will set your website above your competitors.
Remember that the total number of times a link has been shared across the various social media sites influences its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, it’s a strong indication that the first link has more importance and relevance than the other. This means you have to focus on making yoru content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands that have embraced social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
Ref: Check out this video of Matt Cutts talking about social signals.